UK Christmas Grocery Campaign

Role: Senior Retoucher

This major Through The Line (TTL) grocery campaign was designed to capture the cozy, authentic spirit of a true family Christmas by highlighting everyday essential items. As a Senior Retoucher, my role was to perform the complex post-production work needed to bring this scene to life. This involved extensive compositing to blend all elements, including talent, products, and the star animal model, Obie, into the final sofa and kitchen scenes. I transformed the original, cluttered "before" images into polished final assets through careful cleaning, object removal, and styling, while also managing all product retouching and applying a consistent, warm color grade that set the campaign's festive tone.