More than 15 years of experience
in creative roles
Art Director
& Image Specialist
I am an Art Director and Image Specialist with over two decades of immersive multidisciplinary experience across the fashion, retail, and luxury sectors. My career spans a unique intersection of hands-on image creation, large-scale studio leadership, and brand storytelling.
Having shaped high-end visual campaigns and e-commerce operations for powerhouse brands like Tommy Hilfiger, Calvin Klein, and De Bijenkorf, I bring a rare, 360-degree command of the creative pipeline—from initial conceptualization and pre-production to elite photographic execution and advanced post-production management.
Professional Background & Expertise.
Fashion Photographer & Head of Photography: Directed and executed high-volume, high-impact e-commerce and editorial photography for DeBijenkorf, setting visual standards, managing studio workflows, and elevating brand imagery.
Retoucher Manager: Led and scaled high-end post-production operations for Tommy Hilfiger and Calvin Klein, ensuring flawless color accuracy, consistent brand aesthetics, and elite visual execution across global markets.
Designer: Grounded in fundamental design principles, translating strategic marketing and advertising goals into compelling, cohesive visual identities.
Core Competencies
End-to-End Creative Direction: Translating brand vision into breakthrough campaigns for advertising, marketing, and digital retail.
Studio & Team Leadership: Directing cross-functional teams of photographers, retouchers, stylists, and designers to optimize performance and elevate creative output.
Advanced Image Crafting: Expert mastery of both capturing the shot and executing high-end post-production.
Strategic Stakeholder Management: Aligning creative excellence with commercial objectives to consistently exceed expectations.
Beyond the Studio
When I am not directing creative projects, I continue to explore the world through my camera lens, cook for friends, and spend time in the park with my dog. I believe that true creative leadership requires relentless curiosity, empathy, and the conviction that whatever is worth doing is worth doing with absolute passion.